It can never be fully understood, but that doesn’t mean it’s not there. In fact, the fetish for sniffing used panties has been on the rise in the recent past. In order to get a picture of how popular the panty sniffing business is, a 10 minutes search on the internet yields a number of websites which facilitate the buying and selling of sexy underwear. A site like pantydeal.com caters for all used panty fetishists and used sellers out there. The site offers pictures, membership profiles for both buyers and sellers, guides on how to be successful in panty selling, forums, and even videos of sexy women in their juicy panties to specifically entice men, and a few women, into buying the underwears. Basically, the site acts as a social network for panty sniffing fetishists and it is totally secure and discreet.According to research, panty sniffing, though it varies from one individual to another, basically involves the act of one eroticizing a person’s underwear, which are usually stained, and could include vaginal fluids – sometimes as a result of the seller masturbating in them in order to drive more sales, urine stains, menstrual blood stains, and/or even fecal stains. To most of these fetishists, the odor from the scent zones is considered to be sexually arousing; the visual makes their sexual fantasies to appear more realistic. According to one such user of pantydeal.com, in an interview via email, “I find used panties to be erotic and the only way that I can establish a connection with the sexy sellers on the site is through purchasing something that she purposely wears for me and masturbating in it just for me so that I can experience that intimate part of her… sometimes I even find it more arousing to wear the used underwears and feel my hardness in them”.In many ways, the idea of selling used panties to a total stranger could appear to be absurd. According to one of the sellers on pantydeal.com, the demand for the sexy panties from beautiful, honest, attentive, and creative women is what makes the business thrive. However, it is hard to find such characteristics, especially in a business that is considered to be very profitable. Nonetheless, in order to guarantee their sellers and buyers quality and safety, sites like pantydeal.com give the buyers an opportunity to verify their orders. Furthermore, the site encourages sellers to establish and maintain relationships with their buyers as it is an integral part of the used panty business.